Top 5 Social Networking Apps in New Zealand Q1 2023: Unified Platform Performance

In the first quarter of 2023, the top 5 social networking apps in New Zealand showed varying performance trends across downloads, revenue, and active users. Below is a summary of their performance metrics, based on data from Sensor Tower.

WhatsApp Messenger experienced a steady increase in weekly downloads, peaking at around 13.5K in the last week of February. Active users saw minor fluctuations, starting at approximately 1.56M and ending the quarter at around 1.57M. Revenue remained negligible throughout most of the quarter, with a slight increase to $9 in the final week of March.

Facebook maintained a solid performance, with weekly downloads consistently around 12K-13K. Active users hovered around 3.33M, showing minimal variation. Revenue peaked at $6.3K in the last week of February, maintaining an average of around $5K across the quarter.

Messenger from Meta Platforms, Inc. showed stable weekly downloads, averaging around 11.5K. Active users slightly dipped from approximately 3.93M to 3.81M by the end of March. Revenue saw a gradual increase, peaking at about $365 in the last week of January and maintaining an average of $300 in March.

Discord - Talk, Play, Hang Out saw weekly downloads ranging between 5K and 6K. Active users showed a positive trend, growing from approximately 367K at the beginning of the quarter to around 425K by the end of March. Revenue peaked at $8.8K in the last week of December, with a gradual decline to around $6.7K by the end of March.

Telegram Messenger observed a varying download rate, peaking at around 7.4K in early February. Active users increased from approximately 79.5K to 92.4K over the quarter. Revenue showed a fluctuating trend, peaking at $827 in the third week of February and ending the quarter at around $561.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.